Hitchcock in my pocket

"How do you create a sense of cinema in MySpace-generation kids who wouldn't know Godard from Hitchcock?" he asks. "The answer's in their pockets. The iPod made listening to music sexy again. It's turned music back into a communal experience, because it allows you to walk around with your record collection and share it with other people. And that's going to happen with film.

Gavin Collinson, film & television executive ITV UK, (via Guardian Unlimited)
on the lack of classic (arthouse) cinema on British television.